Now is not the time to panic!
Now is the time to take concrete action and invest in the Internet marketing strategy that you have been procrastinating about for so long.
You may have found that sales of books and Key Note Journals are no longer what they were and that your beautiful flagship store stands almost empty.
And you’re clamoring to catch up to competitors who were more innovative and who invested in Internet marketing before you. Companies who now find themselves with a significant strategic advantage.
It’s time to admit that consumer behaviour has changed forever and it’s time to re-evaluate your business model to address this phenomenon.
Your website just became your most important marketing asset and a core aspect of your business model. The quality of your website will be paramount in terms of the number of visitors that it attracts.
TIME TO DEVELOP A NEW WEBSITE?
Increasing website traffic in today’s competitive Internet environment is a huge marketing challenge and COVID-19 increased this marketing challange demand, people now wish to avoid crowd and do shoping online. read more about, read Competitiveness Challenge2020 report at https://dbei.gov.ie/en/Publications/Ireland-Competitiveness-Challenge-2020.html. There are now more than one billion websites worldwide, each of them competing for the attention of potential customers for their loyalty.
Examine your website honestly, from a strategic point of view and ask yourself:
- Do we have clear objectives for the website?
- Does the site reflect our brand in every respect?
- Does it provide visitors with a great on-site experience?
The first step is to develop a well thought through digital marketing strategy. The next is to develop your new website, or to consider radically improving your existing site and giving it a logical ‘reason for being’.
Your website will quickly need to take on the role of being the focal point of your new Internet marketing strategy. “All roads lead to Rome” so they say.
Once up and running the site will need to show results in terms of the number of visitors to the site and how they interact while there (a subject for another article).
The most common complaint that we encounter amongst potential customers at Web Design Galway, is the fact that their active websites have failed to attract sufficient customer traffic.
GET THE MARKETING BASICS RIGHT FIRST
Like so many things in life it’s the basics that work. Get these right and you’ll have a sound platform to build from.
Don’t make the common mistake of focusing only on ‘increasing website traffic’. Think customer loyalty, which also entails achieving ‘repeat website traffic’.
This requires a well thought through strategic digital marketing plan, that synergises well with all other elements of your marketing and media mix and where the website becomes the focal point for the brand.
The quality of a website determines if it will attract customer traffic.
Perhaps the biggest overall goal is to create an exceptional brand experience for your website visitors. And that should be your starting point when developing a new website that you hope will attract more traffic.
There are many strategies, analytical tools and techniques that are used to encourage more website traffic, most of which you need to understand and make use of.
However, before focusing on those factors, some basic marketing thinking is required. This thinking will help to create the foundation of a website that people will want to visit. It will also ensure the consistent growth and quality of your website traffic in the long run.
LET MARKETING TAKE THE LEAD
The trouble with all things Internet, is that everyone is an expert. We all visit websites and social media platforms. But remember that Marketing Department is where the knowledge of the market and consumer behaviour lies. It is this knowledge that should inform the content and design of the site.
We’ve all visited those websites that seem to bear no relation to the brand that you know and love. Where the brand promise just does not come through. Sure, the logo is there and the corporate branding. But the experience itself, the tonality of the language and the subtleties are all off kilter.
This is off-putting to consumers and not conducive to building traffic.